Brand Experience Brief: Lego

(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.)

It’s always interesting to see how product companies create retail experiences for their brands. That’s why I’m eager to share my download on the LEGO store. It’s a solid experience for the LEGO brand, but they missed some opportunities to make it even more engaging. Take a look and let me know if you agree:

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other brand experience briefs:

Original post: http://deniseleeyohn.com/bites/2012/04/25/brand-experience-brief-lego/

brand experiences, Denise Lee Yohn, Lego, retail
April 26, 2012

Denise Lee Yohn

Occupation: Brand-building Expert

Organisation: Independent Consultant

Profile

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).

Website:

http://deniseleeyohn.com/

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