Brand Experience Brief: Uniqlo

(Check out my latest “brand experience brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.)

Fast fashion retailer Uniqlo is on a roll. I visited the company’s Herald Square location, one of three stores it has in New York City. Here’s what I thought of the brand experience there:

DLYohn Brand Experience Brief: Uniqlo from Denise Lee Yohn on Vimeo.

More brand experience briefs:

• REI in SOHO
• The Habit Burger Grill
• Patagonia’s Tin Shed

Original Post: http://deniseleeyohn.com/bites/2012/03/17/brand-experience-brief-uniqlo/