(Here’s my latest “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.)

Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out my take on whether or not they’ve succeeded.

DLYohn Brand Experience Brief: Steak 'n Shake Signature from Denise Lee Yohn on Vimeo.

related brand experience briefs:

(If you’re Interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)