Found this interesting video on the eatbigfish.com website. If you haven’t read the book by Adam Morgan and are interested in setting up your own brand, which I am, then you should read it. It is packed with great ideas and examples of how to build a better, more exciting brand.

The video from Willem Van der Hoven talks about the creation of great work, which he believes can be broken down into three areas;

1) Surround yourself with great consumer planners

2) Create a team who live the brand journey

3) Be courageous and work for courageous people

Creating Great Work - 3 Bits of Advice from eatbigfish on Vimeo.

Image by: Alatryste

Original Post: http://digigen.co.uk/2012/01/12/creating-great-work-willem-van-der-hoven/