(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.)

Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple of days ago. She calls Tin Shed “a grand experiment” for the company and explains the thinking behind the concept.

DLYohn Brand Experience Brief: Patagonia's Tin Shed from Denise Lee Yohn on Vimeo.

recent brand experience briefs:

  • ihop express – a fast casual concept from the venerable pancake chain
  • Walmart.com – a shopping mall retail storefront for Walmart’s online business
  • 77kids – a style lab in New York City’s Times Square for American Eagle Outfitters’ kids brand

(If you’re Interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)

Image by: www.patagonia.com

Original Post: http://deniseleeyohn.com/bites/2012/01/26/brand-experience-brief-patagonias-tin-shed/