This has nothing to do with older consumers but I do know the guys at CIM and have taught courses for them for longer than I care to remember.
One of the advantages of age is that you have seen this sort of issue come and go with people getting very cross about it but of course nothing changes and life just goes on.
I wonder if this question even counts in the B2C world - in the B2B world I suspect it is getting less of an issue.
We all know that marketing rules the universe, the only problem is nobody told the other functional groups that this is the case. All rather amusing.
Image via flickr