Social by Design: Design Thinking & Business

• Occupation:  Executive Vice President, Global Innovation & Integration 
• Organisation: Edelman Digital

Profile

• 14 + years as a practitioner of user-centered design, ideation, and interactive marketing
• Prior to Edelman, was a part of the founding team of social business consultancy Dachis Group and helped launch the business from stealth mode into the marketplace
• Highly influential voice on the subject of social media for business, through his blog (Logic+Emotion) and Twitter account. He also writes regular industry perspectives for Harvard Business Review
• Well known for his distinct brand of visual thinking
• Winner of several Web Awards for work done on HP’s interactive marketing initiatives
• An active judge in industry awards such as the 4A’s and co-founded the “Allhat” event series billed by SXSW as populated by “the most respected voices in digital”.

Blogs

• Logic + Emotion
• The Daily Fix