Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it.
The topic is the subject of Martin’s latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.
From the reports on secret data-mining to chemically addictive make-up to fetus-targeted advertising, the book reads like a tell-all on the secret marketing lives of today’s companies. It raised so many questions for me, so I’m pleased to share this interview.
Listen in to hear about his findings and how he thinks consumers and marketers should react.
I’d really like to know what you think of Brandwashed and I have an extra copy of the book that I’d like to share. So I will send it to whoever is the first person to post a comment on my blog or send me an email about this interview.