Measuring Our Way to Future Success

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Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on online? How are we measuring online activities, and is this limiting our perspective.

The presentation tries to look into how we measure success online today and if the limitations connected with this is in fact limiting us from following our customers as they develop and change how they interact with brands, each other and situations online.

    And, as always, find all the slides online at .

The presentation is work in progress, any comment, request, suggestion or critique is much appreciated.

Measuring our way to future success

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View more presentations from Helge Tennø

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Original Post: http://www.180360720.no/

HelgeTennø
HelgeTennø

Occupation: Founder & Principal

Organisation: Jokull, Oslo

 

Profile

  • An award-winning Planner, with several years of experience as Creative Adviser, Creative Director and Strategic Director before joining Dinamo AS as Digital Director.
  • His profile includes some of Norway’s biggest brands, among which The National Lottery, The Norwegian National Railway and Kraft Foods Norway.
  • Author of an acclaimed blog and regular contributor to various printed and online publications.
  • An international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life.
  • He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31.

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