Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on online? How are we measuring online activities, and is this limiting our perspective.

The presentation tries to look into how we measure success online today and if the limitations connected with this is in fact limiting us from following our customers as they develop and change how they interact with brands, each other and situations online.

    And, as always, find all the slides online at .

The presentation is work in progress, any comment, request, suggestion or critique is much appreciated.

Image by: aloshbennett

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