Guest Post by: Jon Stokes
Making purchases directly from within Facebook (a form of social commerce) has the potential to make the social network a place where we spend not just considerable amounts of our time, but also our money.
From the very first purchase ($34 worth of flowers) through to movie rentals and mobile phone credit purchases, F-commerce already has a varied history, and this is just the beginning.
Some key points of interest:
- 67% of shoppers spend more when they have received a recommendation from their online community of friends.
- Just 11% of the surveyed UK customers have bought something from Facebook.
- Only 8% of retailer Facebook pages are able to accept transactions.
- Predicted value of social commerce is set to reach $30bn worldwide by 2015.