Guest Post by: Jo Stratmann
On 13th July Facebook will be launching new Pages and Places functionality to enhance the existing parent-child Page structure.
Facebook will be adding mass management features to help businesses, in particular global brands, establish a more localized presence on Facebook, making it easier to manage multiple locations in a more scalable way.
The new features will appear automatically in all existing parent-child set ups, and the admin functionality will be available via the Pages API.
The 5 new changes to Facebook Pages and Places are as follows:
1. Locations tab
A new Locations tab will appear on the main parent Page. The Locations tab will automatically load nearby locations for a user, and it allows someone to search for locations by zip or postcode. The tab can be moved up or down, or removed altogether.
2. Parent-child linking
Facebook will add a link below the name of each child Place Page that links back to the main parent Page. This will help tie together multiple store locations to a main brand Page.
3. Check-in aggregation
All check-ins from child Places will be included in a parent Page’s overall check-in number.
4. Mass Places management
All parent Page admins will automatically have admin access to their child Places. The parent Page will appear as an admin on every child Place and only the parent Page will be able to remove themselves as an admin from a child Place.
5. New Pages API features
You will be able to edit multiple Places at once using new features in the API, including ‘wall settings’ (you will be able to set a default landing tab, set up an open or closed wall, allow fans to post photos, etc.), ‘custom tabs’ (you will be able to add or remove these), and ‘Check-in Deals’ (you can create/edit Check-in Deals for individual locations). You will still be able to use the Page publishing feature in the API to localize your posts at scale.
It will be interesting to see if this influences how Global brands use Facebook moving forward. Is it better to have separate pages for each location or just have one main page. What are your thoughts on this?