I also find it not to provide the depth sometimes needed to explain how Company’s resources and capabilities need to be aligned with Customer’s resources and the Customer’s journey to result in a Customer’s experience that creates value for both companies and Customers.. co-creates as one should say.
Yesterday evening I played around with the canvas and came up with my own Value Co-Creation Canvas. It’s far from finished or perfect, but I believe it’s good enough to present to you and ask you for feedback. I think it should be a self-explanatory canvas in the end, but am sure it isn’t yet. So please ask all questions you might have. It will help me improve it.