Charity seems to be plagued by copycat ideas at the moment. The Fashion Targets Breast Cancer model has been copied by one and all to varying degrees of success. The music and concert model that Rays of Sunshine have used so powerfully is now used by multiple charities. It is about time somebody came up with something more imaginative.

So thankfully, Carrefour created the Virou.gram project. Simply put, for each letter that is shortened, Carrefour will donate 1 gram of food to the Brazilian Red Cross Charity project. Simple and sweet. Good work Carrefour.

Now if only somebody could create an app that allowed us to:

1) Avoid all locations of charity muggers

2) Make it legal to punch charity mugger in mouth

Original Post: http://digigen.co.uk/2011/06/10/charity-and-technology-the-url-shortener-with-a-good-heart/