This is such a good way of getting users engaged with a problem that they probably aren’t even aware of. Perhaps playing to the idea of “giving consumers something they didn’t even want” this evolves as the more people engage with it, with an engagement simply being walking over the artwork.
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Original Post: http://digigen.co.uk/2011/06/15/bear-farming-guerilla-marketing-from-japan/
Profile
Matt Bamford-Bowes is an avid digital innovator, constantly tiring himself and others out with the phrase “perhaps we could…”. Having worked in media for 9 years, predominantly as a Digital Strategist, for companies such as MediaCom, Carat, Isobar, and MPG, Matt made the move to the creative side by joining The Brooklyn Brothers last year.
In his role at The Brooklyn Brothers as a Digital Planner and Head of Social, Matt is constantly striving to not only share his digital knowledge, but learn from other experts in a fragmented world. His interests lie not in social media, but in social culture, the reason behind people’s desire to be more social, engage socially and share. Less How to, more Why do if you like.
Blog: Digigen & The Tinman
Twitter: mattbambow
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.
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