What was it? Did it affect me? What needed to change? I spent hours trying to understand everything that was happening, and piece together how these changes would impact my marketing, the marketing of our customers, and even how it would change how companies like Google and Omniture did business abroad. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. His answers were awesome, helping me understand what was going on and what changes I needed to make.
- Placing a pop-up window or widget asking for permission when someone first visits the website
- Placing a pop-up window or widget AFTER a few pages of viewing content
- Placing a pop-up window or widget when accessing a feature like a video or web service
- Placing forms asking for consent
- Adding clear information and a consent action to Terms & Conditions pages of web services
- Popping the question on Settings or Subscriber Options pages
- Using headers or footers on webpages that are highlighted or which turn to scrolling text asking for permission
- No longer using cookies
To help answer additional questions about this topic we created an interactive white paper called How New EU Privacy Laws Will Change Your Marketing, which examines how the new EU mandate will impact companies marketing to European website visitors.