Such a good point made by Instagram Co-Founder Kevin Systrom in this short video (below), about how often it's not generating solutions to problems which is the hard part, but finding the right problem to solve. And as Ed Cotton says, planners have some highly relevant craft skills in this critical area.

Seems like entrepreneurs and planners have a number of things in common these days. Not least, to paraphrase Dan Greenberg, the need to love the problem your working on, but not get married to whatever the first solution appears to be.

Original Post: http://neilperkin.typepad.com/only_dead_fish/2011/05/find-the-problem-to-solve.html