Well, actually it’s Matt Bamford-Bowes, a strategist and social media expert who focuses on some of the “deeper” aspects of digital life and the way it affects brands, people and the world at large. 

From today onwards, Matt will be a regular contributor to the Futurelab blog, and my hope is that his writings will trigger your thoughts as much as they have triggered ours.

Please join me in a big welcome to Matt!