David Sherwin, a Senior Interaction Designer at Frog Design, has complied a list of the top 10 mistakes design businesses make. This presentation is a must read for anyone who runs or owns a design business of any kind, as well as those thinking of starting out on their own entrepreneurship venture.
As this presentation is angled towards running a design consulting business, advertising or creative account managers would also find this presentation, especially the section on price negotiation, very useful. For example, rather than give a discount to your client, look at areas where you can reduce the scope of work you will do. This technique is something I myself have used frequently as a means to manage costs as well as expectations for my business partners.
This one is a keeper!
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