It was an honor to be a judge for TED's first annual Ads Worth Spreading Intiative. This feels like a really important project. As we become more digitally connected what an ad is has changed. When I had a chance to look at all of the great entries I was most interested in ads that couldn't have been made before the explosion of digital connectivity.
This has brought on a new way to collaboratively produce new kinds of messages. A couple of my favorites that exemplify this new shift are The Wilderness Downtown.
While these two are a product of a new medium, lot's of others with more traditional story arcs really struck a cord for me.
First, was an amazing ad for the Topsy Foundation:
And, this great ad for Dulux:
As advertising creativity change accelerates it's important to have a new kinds of encouragement, like TED's Ads Worth Spreading Initiative.
Image by: Nathan Laurell