Our friends over at the Community Roundtable have done a wonderful job of summarizing key insights on the state of community management as it relates to the emerging development of social business. I was tapped to write this years Introduction to the report which is full of both breadth and depth of insights and information on the maturation of digital community building as a business strategy.

The 2011 State of Community Management

View more documents from The Community Roundtable
The report is comprehensive and will take a while to absorb, but it also puts forth a tangible framework which outlines the maturation of managing communities:

There are a ton of great takeaway from the report, but I found that a constant theme was the combination of both content (in the forms of aggregation, curation, and amplification) and engagement between community members and ambassadors for the organizations who help grow them as a constant storyline which re-emerged in different scenarios.

When you have a moment, download the report, grab a highlighter and spend some time with it.

Original Post: http://darmano.typepad.com/logic_emotion/2011/03/state_cm.html

Leave a Comment