Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.
We felt it would be interesting to see how well each of the tools could help identify influencers for this much-discussed topic. Will the tools pick out key “mummy bloggers” and frequently visited forum posts in parenting sites such as Mumsnet and BabyCentre?
We’d like to thank all the tool providers for enabling us to carry out this report. We’d also like to give a special mention the following people for their comments and opinions about influencers, which have been included in the report: Chris Brogan, Jay Baer, Murray Newlands, Louise Parker and Kelly Pennock.