Guest Post by: Charlie Osmond
Jeremiah Owyang is one of our favourite social media strategists. Now working at Altimeter he’s well worth following for cutting edge social media thinking. In a world of chatter and hype, he cuts through. I think it’s because rather than hand-waving generalisations his thinking tends to be based in original research.
Anyway, enough of the effusive praise, here’s a copy of his latest research findings. Having interviewed 140 Social Media Strategists (mostly in the US), it’s a simple summary of what they do and what they need to do, to achieve more for their companies.