I’ve seen a few lists of the top ‘digital campaigns’ of the decade. Most of them feature similar work (Uniqlock and Lucky Switch, BMW Films, Nike+, Whopper sacrifice and subservient chicken, Chalkbot etc). But there’s one which has been strangely absent from every list that I’ve looked at, so it’s only right that I recognise it here.
There’s a lot to like about Converse Domaination. It’s great disruptive thinking from Anomaly. A continuous communication rather than a confined campaign. Going where their audience is but not the competition. Starting conversations. Creating culturally relevant pieces of content in a way that allows them to be topical, and nimble. A real piece of agile advertising. A media buy that’s not really a media buy. Beating a traditional cost per visitor by 2600%. Very cool. It would definitely be in my top ten. I’m curious to know whether it would be in yours too…?
Please accept targeting cookies to see this content
Converse Domaination from Ross Martin on Vimeo.
Image by: elrentaplats
Original Post: http://neilperkin.typepad.com/only_dead_fish/2010/12/converse-domaination.html
