I'll likely get flamed for this but I'm not convinced that this is such a great idea. Setting up a walled off space with copious screens showing visualisations of data streamed from social media monitoring systems seems to be the new new thing. I have no doubt that the objectives behind it - listening and paying attention to customers - are laudable ones. But do you need a room to do it? If I'm honest, the thing that bothers me is (once again) the choice of language.
Establishing a 'command' centre or a mission 'control' seems to have echoes of a world that we are rapidly leaving behind, and one that feels remote and removed from the more humanistic traits that should characterise an endeavour such as this. I'm sure that it's not intended to be this way but in the end the language we use does matter.