Beyond Branding: Becoming a Social Business

I recently chatted with Micheal Stelzner from Social Media Examiner and after a bit of a chuckle, we got down to business, specifically the business of being a more social organization. What does that mean exactly? Well, it goes beyond social media marketing and there’s a good chance your organization will be grappling with some of the issues we discussed in this interview if your goal is to leverage social media for the benefit of your business. More to come in 2011…

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David Armano from Michael A. Stelzner on Vimeo.

Image by: David Armano

Original Post: http://darmano.typepad.com/logic_emotion/2010/12/beyond.html

branding, David Armano, social business, social media
December 27, 2010

David Armano

Occupation: Executive Vice President, Global Innovation & Integration
Organisation: Edelman Digital

Profile

14 + years as a practitioner of user-centered design, ideation, and interactive marketing
Prior to Edelman, was a part of the founding team of social business consultancy Dachis Group and helped launch the business from stealth mode into the marketplace
Highly influential voice on the subject of social media for business, through his blog (Logic+Emotion) and Twitter account. He also writes regular industry perspectives for Harvard Business Review
Well known for his distinct brand of visual thinking
Winner of several Web Awards for work done on HP’s interactive marketing initiatives
An active judge in industry awards such as the 4A’s and co-founded the “Allhat” event series billed by SXSW as populated by “the most respected voices in digital”.

Blogs

WE KNOW WHAT OUR CUSTOMERS WANT

Stefan Kolle 22/03/2024

INSIGHTS EVERYWHERE

Stefan Kolle 16/03/2024

IT’S ALL ABOUT ACTION

Stefan Kolle 09/03/2024

About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.