Good To See that Apple Cares

The first video is from the Ellen DeGeneres show. It is an amusing parody of the Apple’s iPhone 4 ad. I have to say I think it contains a smidgen of truth.

The next video is Apple’s response.

I think the mighty Apple could see the funny side – maybe not. Whatever, it shows that the company is conscious and concerned that older people might think the iPhone is a product they cannot use. That can only be a good thing.

Image source: William Hook

Original Post: http://20plus30.blogspot.com/2010/10/good-to-see-that-apple-cares.html

age, Apple, Dick Stroud, grey, iPhone
October 27, 2010

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.