I like the simplicity of this statement. It’s a catchphrase for the concept that most of the time people aren’t searching for information just for the sake of it, but because they want help in making a decision or carrying out some action.

Here’s the quote in full, as reported by Esther Dyson:

“Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread. To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.”

Via www.project-syndicate.org/commentary/dyson23/English

Image via Flickr CC thanks to Andrew Hefter www.flickr.com/photos/andross/3353830887/

Original Post: http://www.flickr.com/photos/lynetter/4994044195

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