As reported in Marketing: How 'Chief Listeners' Track Brand Mentions - Advertising Age, Kodak & Dell have both hired Chief Listening Officers to help them listen to what people are saying about them.
Chief Listening Officer? Are you kidding me? You mean a company like Kodak, a company that almost completely lost its relevancy because it lost its value in the marketplace, has hired someone to listen? Because apparently no one else in the company could listen? What, is the marketing department too busy?
Everyone should be listening. Companies shouldn't need a dedicated listener and certainly not a C level person. They should already have a customer service department who theoretically listen to customers each & every day.
And if the CMO is wondering why their average tenure is 18 months, maybe its because the companies have to hire someone to listen to their customers, something they're clearly not doing.
Image source: ky_olsen