This is an interesting white paper from Yahoo! about the effectiveness of the different channels to reach women. I really liked the visual methodology that was used to represent the results.
Maybe it is not surprising that the results indicate the effectiveness of Yahoo’s online presence.
I found this paragraph interesting.
Companies may be better served by understanding women’s core “needs” or what drives and motivates them rather than subscribing to existing stereotypes about “Xers vs. Millennials”, “moms vs. non-moms”, “stay-at-home moms vs. working moms”. Understanding women’s need states allows marketers to have more relevant conversations with them.
Sounds like age-neutral marketing to me.
The presentation is available on SlideShare.