Web video viewers stick around longer on mobile devices than they do on the desktop, according to this article on the Forbes blog.
The habits of 125,000 unique mobile visitors were analysed and it was found that, iPad users look at videos for 5 minutes, Symbian users for 4.1 minutes, Android users for 3 minutes, and iPhone for last 2.4 minutes.
While those numbers sound rather small, in the world of web video, they are significant. The iPad is clearly a favourite as a viewing device.
Advertisers and publishers take note and make sure they have content is available for iPad users, many of whom will be older and wealthy.
Image source: Tom Raftery