Poolside Chat with Joseph Jaffe

I recently had a chance to sit down with Joseph Jaffe, author of Flip The Funnel and Chief Interruptor at Powered. Joseph and I recently teamed up to do a series of talks with Symantec (client). We discussed the role of “thought leadership”–it’s relevancy and balancing both thinking and doing. Don’t let the poolside background fool you, we’re both working very hard at helping large organizations integrate social media into the way they do business. Enjoy the chat.

Originally posted at Edelman Digital

Image source: toprankonlinemarketing

Original Post: http://darmano.typepad.com/logic_emotion/2010/05/jaffe.html

David Armano, Joseph Jaffe, thought leadership
May 16, 2010

David Armano

Occupation: Executive Vice President, Global Innovation & Integration
Organisation: Edelman Digital

Profile

14 + years as a practitioner of user-centered design, ideation, and interactive marketing
Prior to Edelman, was a part of the founding team of social business consultancy Dachis Group and helped launch the business from stealth mode into the marketplace
Highly influential voice on the subject of social media for business, through his blog (Logic+Emotion) and Twitter account. He also writes regular industry perspectives for Harvard Business Review
Well known for his distinct brand of visual thinking
Winner of several Web Awards for work done on HP’s interactive marketing initiatives
An active judge in industry awards such as the 4A’s and co-founded the “Allhat” event series billed by SXSW as populated by “the most respected voices in digital”.

Blogs

WE KNOW WHAT OUR CUSTOMERS WANT

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INSIGHTS EVERYWHERE

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IT’S ALL ABOUT ACTION

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.