My Take on the "It Is All the Boomer's Fault" Argument

Much has been written about the evils of the boomer generation – most of it is nonsense. When a highly respected politician accuses Boomers of stealing their children’s future, his views deserve attention.

I was asked to write an article for BT about David Willett’s book Pinch and thought that I would publish this amended version. Hope you enjoy – what I really hope is that you will let me know what you think.

Original Post: http://20plus30.blogspot.com/2010/04/my-take-on-it-is-all-boomers-fault.html

boomers, Dick Stroud
April 23, 2010

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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