I've gotten some excellent feedback on my 2010 predictions and thought that I would keep a brief excerpt up from here for a little while. You can find the full post by clicking on the link below and I’ve included the list here. Please let me know what you think.


  1. Authenticity continues to be a critical.
  2. As SM grows, people will demand much more from brands.
  3. Brands must learn that they start the conversation, people amplify it.
  4. If you don't give me information, I'll go to someone who will.
  5. We need to expand the Experience Continuum.
  6. To expand the Experience Continuum, we need to start creating Oneline experiences.
  7. We'll start to understand the importance of Location Based Branding.
  8. AR & QR codes will become mainstream.
  9. Physical retail needs to adapt or face the consequences.

A Look Forward, Some Predictions for 2010 - Polinchock's Ponderings.

Image source: TheFriendlyFiend

Original Post: http://blog.polinchock.com/2010/02/a-look-forward-some-predictions-for-2010---polinchocks-ponderings.html

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