continued from part one, this article will be published in 10 instalments

Five: respecting one’s community (no hard-selling)

Social media users come to your websites to gather information, to exchange, share and receive too, but they will not go there to look at your product descriptions, unless they are particularly interesting or new or you want to get their feedback on them. For products and sales, users will just go to your static website instead. Don’t try and sell your wares on social media or try and do this by using the strictest adherence to the rules of permission marketing and disclosure. If you have something you’d wish to sell there, it’s got to be a limited offer or something which is made available to that community only. Besides, what you offer has to be relevant to that community.

to be continued …

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