continued from part one, this article will be published in 10 instalments

two: do not confuse comments for collaboration

Comments mean reaction, not action nor pro-action. On the contrary, collaboration is about working together (cum-laborare in Latin). And it is about working from the bottom up (Howard Rheingold talked about the guy in the basement). This includes encouraging people from the shopfloor to come forward and also letting clients talk to one another. Not all companies are prepared for this, and it may take a while before they are. Besides, if this is incompatible with your core strategy, check the following rule.

to be continued …

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