Shiv Singh from Razorfish has put a great presentation that highlights the value of social media as part of a collaborative approach to marketing. Shiv calls it Social Influence Marketing, but it’s essentially an approach to marketing that includes the customers in many of the activities.

Anyway, worth digging through this presentation, I love slideshare :)

Found via Center Networks

Image source: webtreats

Original Post: http://experiencecurve.com/archives/social-media-and-collaborative-marketing

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