Guest Post by: Maria Pergolino
When it comes to maximizing the ROI of B2B marketing efforts, knowledge is power. Learn to improve demand generation, amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars.
1. Infuse Innovation Into Demand Generation
This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity. Learn how ShipServ increased sales opportunities by 75% by adjusting content and maximizing marketing resources. Discover how to make the most of marketing tools such as marketing automation and CRM, as well as how to use social media to maximize demand generation. One of the lessons learned by ShipServ, illustrated in this slide above, is to not be afraid to experiment with B2B marketing techniques.
2. Small B2B Team? Measure Big
This B2B marketing webinar, presented by Bill Barnes of Enquiro and Erica St. Angel of webcasting company Sonic Foundry, is designed for marketers who work with complex demand generation programs. Learn how Sonic Foundry built a lead generation program from scratch when it rewrote its mission and started a complete new product line. Discover the most effective marketing tactics deployed and the measurements used to prove their effectiveness.
3. The New Marketing Paradigm: Social Media in a B2B Setting
Software & Information Industry Association (SIIA) offers this free marketing webinar to help B2B organizations incorporate social media into their marketing plans. Learn how social media tools can be leveraged in lead generation efforts, enterprise sales support, competitive intelligence, recruitment, branding, awareness and more. The webinar offers specific opportunities to integrate social media into current marketing efforts, as illustrated in the slide above.
4. B2B Marketing Goes Digital: Trends and Insights on Interactive Marketing
Discover how B2B marketers are leveraging online marketing tools to increase visibility and attract more prospects in this webinar from the American Marketing Association (AMA). Learn to use new digital communication venues to increase reach and manage tight budgets. Hear from a panel of industry experts about their views and firsthand experiences in online marketing. The AMA Marketing Power website, illustrated above, offers this and other marketing webinars for members.
5. The Definitive Guide to Lead Nurturing
Hear from Jon Miller of Marketo and Sergio Balegno of MarketingSherpa in this comprehensive lead nurturing webinar. Discover what lead nurturing is and why your organization needs it. Find out how to implement a lead nurturing program, as well as how to calculate the ROI of lead nurturing. The webinar comes complete with a host of illustrations, charts and graphs to assist your learning.
6. The Rise of the Digital Native
This marketing webinar from Enquiro features an impressive lineup of panelists, including Rand Fishkin of SEOmoz, Danny Sullivan of Search Engine Land, Mark McMaster of Google and Ben Hanna of Business.com. Learn the differences in digital natives and digital immigrants, and how these differences impact online interactions. Plus, discover the implications these differences can have on B2B buying.
7. Inside the Mind of the B2B Buyer
In this webinar, presented by B2B Marketing magazine, Richard Robinson of Google shares insight on how B2B customers gather information online and make purchasing decisions. Discover how B2B buyers are looking for product- and service-specific information online. Learn to target the sales funnel more effectively and better define key influencers.
Tell us, what webinars have you found to be most useful?