Would You Become a Fan of a Brand on Facebook?

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We posted a couple of weeks ago about Facebook fan pages and how more than a third of fan pages have fewer than 100 fans. There are lots of reasons for this – many fans pages are designed to have just small numbers, some are niche or local brands and some are small but powerful groups of people interested in a certain topic.

But for many brands, size is important and they use Facebook specifically for that reason. It is often not the best answer. There are a range of social media tools, techniques and strategies and you need to choose the one that fits your business aims and objectives. Facebook fan pages might not attract the numbers you want or achieve the engagement you are looking for.

This week, Brand Republic interviewed some users on how likely they are to join Facebook fan pages and what they think about brands on Facebook. There are some interesting views in the video below and it is Required Reading at FreshNetworks this week.

 

What are your thoughts on Facebook Fan Pages?

  • Do you join them?
  • Where do you think they work for brands?
  • And where are they less successful?

Image via Wikipedia

Original Post: http://blog.freshnetworks.com/2009/12/would-you-become-a-fan-of-a-brand-on-facebook/