I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I'll never again agree to develop an hour's worth of new content with 1 week's notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:
2. Be transparent
3. Know your limits
4. Be relevant
5. Borrow credibility
8. Be consistent
This list gives some good fodder for future blog posts, so stay tuned.
Image source: http://www.flickr.com/photos/cobalt/292888228/