Send SMS to Complete This Ad

This Axe ad from Uruguay is the best mobile "send SMS and get something" implementation I’ve seen. Send a text message after dark to a phone number listed on the ad, and you’ll get the missing fragment of the picture. Good teaser, meaningful payback. Very smart.

Original Post: http://adverlab.blogspot.com/2009/10/send-sms-to-complete-this-ad.html

ads, Axe, Ilya Vedrashko, mobile, sms
October 24, 2009

Ilya Vedrashko

Occupation: R&D

Organisation: Hill Holiday

MIT Graduate June 2006 – Comparative Media Studies Programme
Picked by Fast Company as one of the best advertising bloggers around
Loves doing advertising things that have a measurable impact

Personal credo: Bridging the Gap between Geekdom and Advertising

Blog(s)

Twitter: @vedrashko

WE KNOW WHAT OUR CUSTOMERS WANT

Stefan Kolle 22/03/2024

INSIGHTS EVERYWHERE

Stefan Kolle 16/03/2024

IT’S ALL ABOUT ACTION

Stefan Kolle 09/03/2024

About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.