Designing The Social Business

I recently had a chance to sit down (virtually) with Bob Thompson of Customer Think. The result was a 30 minute podcast (listen here). We discussed some of the following topics and more:

Social media as communications channel vs. paradigm shift
Should a social business include collaboration within an organization (Enterprise 2.0) and outside (Social CRM)?
Cultural changes required for an organization to develop a "hive-minded" mentalty
What the CEO should do to help support a shift to a truly social business

If you have some time to spare, have a listen and let me know what you think. Is being socially calibrated a true paradigm shift or the latest evolution of communication? It’s a worthy discussion and warrants some definition.

Original Post: http://darmano.typepad.com/logic_emotion/2009/09/socbiz.html

David Armano, social business, social media
October 1, 2009

David Armano

Occupation: Executive Vice President, Global Innovation & Integration
Organisation: Edelman Digital

Profile

14 + years as a practitioner of user-centered design, ideation, and interactive marketing
Prior to Edelman, was a part of the founding team of social business consultancy Dachis Group and helped launch the business from stealth mode into the marketplace
Highly influential voice on the subject of social media for business, through his blog (Logic+Emotion) and Twitter account. He also writes regular industry perspectives for Harvard Business Review
Well known for his distinct brand of visual thinking
Winner of several Web Awards for work done on HP’s interactive marketing initiatives
An active judge in industry awards such as the 4A’s and co-founded the “Allhat” event series billed by SXSW as populated by “the most respected voices in digital”.

Blogs

WE KNOW WHAT OUR CUSTOMERS WANT

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INSIGHTS EVERYWHERE

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IT’S ALL ABOUT ACTION

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.