Kim Walker is the leading specialist in over-50s marketing in the AsiaPac region.
Even if you don’t have an interest in this geographic region it is well worth reading his latest newsletter. Make sure you listen to his interview on the local radio station.
If I had the time I would have loved to have attended the 2 day conference that he is hosting about Marketing to Baby Boomers.
If you listen to Kim’s radio interview you will hear him describe a radically new auditing tool that enables companies to appraise their 50-plus friendliness. This is something that we have been working on for the past 6 months. I will soon be blogging (and probably bragging) about how it can be used and the benefits it delivers.
Image source http://www.flickr.com/photos/liberato/200858281/
