Baked In is hitting stores in the next couple of weeks. In the meantime, check out the Baked In WikiBlog.The book is the starting point of a deeper discussion around creating products and businesses that market themselves. And, the WikiBlog is a platform for the discussions to take place. While we built it on WordPress as a blog, each recipe from the book is a post that is also a wiki. You can get in and expand the thinking in each of the recipes.
Likewise, the WikiBlog is an aggregator of other social media, such as twitter. In the book, each recipe is accompanied with a hashtag. The WikiBlog captures the conversation.
We believe this is a work in progress. Get in, check it out and let us know we can evolve it to be a more useful tool to create products and businesses that market themselves.