Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising, where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.

In this he looks at the constantly evolving marketing world and the way that marketing and advertising is reacting to and evolving with this. His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this. For him:

The future of marketing is not about doing and saying things to people. The future of marketing is about doing and saying things with people.

For Isakson, there are a number of ways in which this manifests itself. His presentation is Required Reading at FreshNetworks this week and below, but in summary his thoughts on marketing can be summarised into eight points:

  1. The future of marketing is collaborative
  2. The future of marketing is generous
  3. The future of marketing is experimental
  4. The future of marketing is helpful
  5. The future of marketing is playful
  6. The future of marketing is personal
  7. The future of marketing is honest
  8. The future of marketing is participatory

I wonder how much marketing is all of these things?

Original Post: http://blog.freshnetworks.com/2009/08/whats-next-in-marketing-and-advertising/

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