by: Dick Stroud
There is a plethora of research being published that compares the digital habits of Gen Y and Baby Boomers. It all shows the same thing, plateauing of uptake by the young, rapid rate of uptake by the oldies.
Of course the explanation for the high growth rates is due to the low starting base in 2008. However, it does tell a message about the way that older people are entering the domain of Yoof and using their digital toys.