As we’ve written before, right now, in the current economic climate, it’s a great time for brands to innovate. In fact it is those brands and organisations who innovate now who are more likely to be on a faster growth trajectory when the economy starts to improve.


The big question for many organisations is exactly how to innovate, how to carve out the time needed to think about the future and how best to work on new ideas, how best to co-create. Whether you are doing an offline event or working in an online community, there is a lot of commonality in how to build a great innovation process. This presentation from Guy Kawasaki at Cisco Live last week presents ten steps to great innovation.

The steps are summarised below but you should really watch the video to see how Guy presents and explains them. There’s something that everybody can learn here, and so it’s Required Reading at FreshNetworks this week.

  1. Make meaning
  2. Make a mantra (not a mission statement)
  3. Jump to the next curve
  4. Roll the dice
  5. Don’t worry, be crappy
  6. Let 100 flowers blossom
  7. Polarize people
  8. Churn, baby, churn
  9. Follow the 10-20-30 rule
  10. Don’t let the bozos get you down

Image by always13 via Flickr

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