by: Sigurd Rinde
- Target market
- And the rest of it
A. By GAMP
- Spend days and weeks in the boardroom trying to outguess your potential customers as to who, how, what and when they will use your product.
- Set the choices in stone, get the channel onboard, set the message and story, price it and colour your product.
B. By EBP (Extreme Business Planning)
- Keep everything open with two exceptions; build your product so it can be changed and tweaked easily, ditto for your organisation and cash burn.
- Let the potential customers decide who, how, what and when. Adjust accordingly.
Think I like B. better. Doable? But of course as long as you question the assumptions you do not know you're making.
Bonus question: Which method would the time-constrained VC board members push for?