by: Alain Thys

Microsoft just published a rather thorough report on the future developments of the internet across Europe. One of the bold predictions they are making is that it won't be long before Internet actually overtakes (traditional) television in terms of media consumption time.

To be precise, they predict it to happen in June 2010 (see graph). Whether the actual month is accurate is not that important. It does show how far the internet has come from the days I first hooked up my 9.6Kbps modem. In fact, rather than describing "digital" as a separate category, in a few years we may need to consider "non-digital" to be the odd one out.

 internetTVhours.jpg

 Some other interesting predictions include that

  • internet use on PC's will drop from 95% today, to 50% in five years
  • mobile browsing will grow from 19% in 2008 to 30% in 2013
  • 28% of Europeans watch short or full length videos online

Interesting times we're living in.

 

For the full report, have a look at http://www.scribd.com/doc/14065700/Europe-Logs-On
 
Tip of the hat to Kris for pointing me to this one.
 
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