by: Alain Thys

A couple of weeks ago I was interviewed by Jean-Yves Huart of GlobeCorp, an economical think-tank committed to the idea of the global enterprise. He had picked up on some of my ideas on how marketing would need to evolve and decided to give me a 7 minute “soapbox moment” in the form of an interview.  

Those who want to hear me struggle through the same rant again in French, as well as some background articles written by Jean-Yves, go to this page.

And before people start wondering again “Yes, I DO love creatives

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