by: Will Lion

When options are very similar, people are more likely to leave a store empty-handed.

Jessup et al. (2009). Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory. Psychology and Marketing, 26 (3), 299

www.will-lion.com/mindbites/

Original Post: http://www.flickr.com/photos/will-lion/3354109713/

Will Lion, choice
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